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Company Overview Established in 2007 (formerly Songtao Food Co., Ltd.), Anhui Yueshang Food Co., Ltd. is one of China's earliest and most experienced professional manufacturers of rice crisp chips. Located in Hefei, Anhui Province, the company is a modern integrated enterprise covering food R&D, standardized production, global sales and one-stop after-sales service. Core Business & Production Capacity The company specializes in OEM/ODM customized processing of rice crisp chips and pot snacks, along with cross-border B2B trade, offering one-stop food supply solutions for global purchasers. Its 3,000-square-meter standardized production base integrates raw-material warehousing, aseptic processing, finished-product testing and storage, ensuring stable capacity and efficient delivery for orders of any batch size. Product Advantages With more than 20 years of production expertise, the company has built strong technical barriers and mature techniques. Its signature rice crisp chips and pot snacks are made from high-quality rice and soybeans — non-puffed, coarse-grain foods that are natural, healthy, easy to digest and highly satiating, ideal for meal replacement and on-the-go snacking in offices, campuses, travel and home settings. Certifications & Customization Backed by ISO22000 and HACCP certifications and formal import/export qualifications, the company supports flexible customization — adding coconut shreds, egg yolk, fruit and vegetable powder and more — across three major flavor lines (salty, sweet and spicy). It offers personalized customization, private-label OEM processing and bulk supply for global partners. Business Philosophy Committed to "Quality First, Integrity Management and Win-Win Cooperation," Anhui Yueshang looks forward to long-term cooperation with merchants worldwide.

HEFEI, Anhui – Anhui Yueshang Food Co., Ltd., a specialized manufacturer of rice cracker snacks with nearly two decades of production expertise, has been awarded the "Quality Breakthrough Award" by Lishanghuang at its 25th Anniversary Quality Culture Festival in August 2024. The recognition underscores the company's unwavering commitment to product excellence and its leading position in China's non-puffed rice snack segment. Founded in 2007 (formerly known as Songtao Food Co., Ltd.) and headquartered at No. 7 Chenguang Road, Feidong County, Hefei City, Anhui Province, Yueshang Food is a modern comprehensive enterprise integrating R&D, production, sales and service. The company operates a self-owned 3,000 m² production base with a complete manufacturing system, supported by a 10-member professional operations team, a 3-person R&D team, and over 20 production staff. It holds ISO 22000 and HACCP food safety certifications as well as full import-export qualifications, and maintains an in-house quality inspection team to rigorously control product quality. A Distinctive Product: Non-Puffed Rice Crackers with Core Technology Yueshang Food specializes in rice cracker  OEM manufacturing and cross-border B2B foreign trade services. Unlike conventional puffed snacks, its flagship rice crackers are made from rice and soybeans through a non-puffed production process, delivering a stronger sense of fullness than refined snack foods. The compact, portable packaging makes the product ideal for meal replacement and on-the-go energy replenishment. As a regional specialty of Anhui Province, the rice cracker features coarse-grain ingredients that are easy to digest and appeal to a broad consumer base across all age groups. With nearly 20 years of specialized production experience, Yueshang Food has built mature technology, stable production capacity, and a meaningful technical barrier that results in few direct competitors in the market. Stable Supply Chain and Broad Innovation Potential The company benefits from a stable and cost-effective raw material supply chain. Rice, as a fundamental domestic agricultural crop in China, ensures abundant and reliable sourcing. This cost stability, combined with significant room for product innovation, allows Yueshang Food to develop diversified flavor profiles by incorporating ingredients such as coconut shreds, egg yolk, and fruit & vegetable powders. The company currently operates three core flavor lines — savory, sweet, and spicy — enabling it to expand into varied consumption scenarios and cater to diverse regional taste preferences. OEM/ODM Customization and Global Partnership Yueshang Food provides professional OEM/ODM customization services for domestic and international buyers, tailoring product formulations, flavors, packaging specifications and branding to client requirements. The company's quality-first philosophy, strict inspection protocols, and emphasis on long-term stable partnerships have earned it the trust of consumers and business partners at home and abroad. With reliable production capacity, comprehensive after-sales support, and a commitment to integrity-based operations, Yueshang Food sincerely welcomes global buyers and distributors to explore long-term, win-win cooperation. Looking ahead, the company will continue to invest in R&D innovation, expand its flavor portfolio, and strengthen its cross-border B2B capabilities, bringing authentic, high-quality Anhui rice cracker snacks to more consumers worldwide.

HEFEI, ANHUI – Anhui Yueshang Food Co., Ltd., originally established in 2007 as Songtao Food Co., Ltd., has solidified its position as one of the earliest and most mature manufacturers of rice flake crackers in the industry. Located in Hefei, Anhui Province, the company has evolved into a modern, comprehensive enterprise integrating research and development, production, sales, and service, specializing in B2B cross-border trade and OEM manufacturing for global buyers. With a dedicated 3,000-square-meter production facility, Yueshang Food operates with a professional team comprising 10 operations specialists, 3 R&D technicians, and over 20 production staff. The company holds ISO22000 and HACCP certifications and possesses full import and export qualifications. Backed by an in-house quality control team, Yueshang ensures rigorous product standards for domestic and international procurement partners seeking customized food solutions. At the core of Yueshang’s product matrix is the flagship “Jindao Crispy” series, a mature product line refined over nearly two decades. Available in four distinct flavors—BBQ, Beef, Spicy, and Egg Yolk—the series is crafted from premium rice and soybeans. The manufacturing process involves grinding raw materials into a slurry, low-temperature baking, manual selection of the base, traditional deep-frying, and proprietary seasoning. The result is a uniquely crispy and chewy texture with a rich rice aroma. Packaged in 5kg cartons, the product is competitively priced for high-volume distribution channels. Yueshang’s rice flake crackers offer significant differentiation in the snack market. As a non-extruded food, the product provides greater satiety compared to highly processed retail snacks. Its compact packaging makes it ideal for meal replacement and on-the-go consumption. The use of coarse grains ensures easy digestion, appealing to a broad demographic. Furthermore, as a regional specialty of Anhui, the product stands out against generic extruded snacks. With rice being a stable domestic agricultural commodity, raw material costs remain predictable. The versatile base also allows for extensive innovation, accommodating additions such as coconut flakes, egg yolk, and fruit or vegetable powders across savory, sweet, and spicy product lines. The company’s manufacturing capabilities are supported by its technical壁垒 (technical barriers) built over 20 years of specialized production. The 3,000m² facility, combined with ISO22000 and HACCP certifications, ensures consistent output and safety. Yueshang’s dedicated quality inspection team monitors every production stage, while its OEM/ODM services allow partners to tailor products to specific market demands. Yueshang Food serves a diverse clientele across domestic and international markets, providing comprehensive B2B cross-border services. The company has established long-term, stable partnerships with global distributors, leveraging its reliable supply chain and customized manufacturing to meet varied market needs. “Quality and consistency are the cornerstones of our business,” said a senior executive at Anhui Yueshang Food Co., Ltd. “With two decades of expertise in rice flake cracker production, we are committed to maintaining the highest standards while expanding our global footprint. Our technical maturity and flexible OEM capabilities position us as a trusted partner for international buyers seeking authentic, high-quality snack solutions.” Looking ahead, Yueshang Food plans to deepen its product line innovation, exploring new flavor profiles and health-oriented formulations. The company is also actively expanding its global market presence, leveraging its established B2B infrastructure to reach new regions and distribution channels. About Anhui Yueshang Food Co., Ltd. Founded in 2007 in Hefei, Anhui, Yueshang Food is a leading manufacturer of rice flake crackers, offering OEM production, B2B cross-border services, and customized food solutions. With ISO22000 and HACCP certifications, a 3,000m² production base, and 20 years of industry expertise, the company serves global clients with high-quality, competitively priced snack products.

HEFEI, ANHUI – Anhui Yueshang Foods Co., Ltd., a leading manufacturer specializing in rice-based snacks, has announced the launch of its highly anticipated 2026 product line. This strategic expansion introduces innovative flavors and formats to its portfolio, further solidifying the company's reputation as a pioneer in the non-puffed snack category and a trusted partner for global OEM and B2B clients. A New Era of Flavor: The 2026 Collection At the heart of the new launch is the Crispy Rice Sheet series, featuring two bold new flavors: Sauce Steak and Mala. These additions are designed to captivate a new generation of snack enthusiasts by offering a more sophisticated and complex taste profile. Sauce Steak Flavor: This unique offering combines a sweet and savory profile, delivering the rich, umami taste of a classic steak sauce in a convenient, crunchy snack. Mala Flavor: Inspired by the iconic Sichuan flavor, this variety provides a multi-layered sensory experience. It begins with a sweet and spicy kick, followed by a distinct, numbing sensation reminiscent of Sichuan peppercorns, creating a truly addictive taste. Beyond the flavor, the 2026 collection features a larger, more visually appealing rice sheet, positioning it perfectly for premium retail channels like supermarkets and convenience stores. The company is also introducing bulk options for the wholesale and (roasted nut and seed shops) market, demonstrating its versatility in serving diverse distribution channels. The Yueshang Difference: Tradition Meets Innovation For nearly two decades, Anhui Yueshang Foods has distinguished itself from the crowded (puffed food) market. The company's core products are crafted from a simple, wholesome blend of rice and soybeans. This commitment to non-puffed manufacturing results in a snack that is not only more digestible but also provides a greater sense of satiety, making it an ideal choice for a light meal replacement or a satisfying, on-the-go snack. "Our philosophy has always been to innovate while staying true to the natural qualities of our ingredients," said a company representative. "The 2026 line is a testament to this. We are taking the beloved, rice-forward taste our customers know and love and elevating it with exciting, modern flavors that push the boundaries of what a rice snack can be." This commitment to quality is backed by a robust production system. Operating from a 3,000-square-meter facility in Hefei, the company holds both ISO22000 and HACCP certifications, ensuring that every product meets stringent international food safety and quality management standards. This makes Yueshang Foods a reliable partner for international buyers seeking high-quality private label and contract manufacturing services. A Legacy of Quality and a Vision for the Future Founded in 2007 (formerly Songtao Foods), Anhui Yueshang Foods has built a strong foundation on two decades of specialized expertise. The company's flagship Jingdao Crispy series, available in classic flavors like Barbecue, Beef, Spicy, and Salted Egg Yolk, remains a bestseller in the bulk and wholesale markets, known for its uniquely chewy and crispy texture. With a dedicated R&D team and a professional operational staff, Yueshang Foods continues to invest in product development. The company's ability to create diverse flavor profiles—from savory and spicy to sweet—and its stable production capacity position it for continued growth in both domestic and international markets. The 2026 product catalog is now available, showcasing Anhui Yueshang Foods' readiness to meet the evolving demands of the global snack industry with innovative, high-quality, and delicious rice-based solutions.

HEFEI, China – For nearly 20 years, Anhui Yueshang Food Co., Ltd. (formerly Songtao Food Co., Ltd.) has been quietly perfecting a snack that bridges tradition and innovation. Established in 2007 and located in Hefei, Anhui Province, the company has grown into one of China's earliest and most established manufacturers of rice flake and crispy rice snacks—a product category deeply rooted in Anhui's local culinary heritage. As the global snack food market increasingly shifts toward healthier, non-extruded options, Anhui Yueshang's rice flakes are gaining attention for their unique positioning. Unlike conventional puffed snacks, the company's rice flakes are made from a carefully formulated blend of rice and soybeans, offering a richer texture, stronger satiety, and easier digestibility—characteristics that resonate with today's health-conscious consumers. A Vertically Integrated Operation With a 3,000-square-meter production base in Hefei, Anhui Yueshang operates with a fully integrated system that spans R&D, production, sales, and service. The company's workforce includes a 10-member professional operations team, a 3-member R&D technical team, and over 20 production staff. This lean yet capable structure allows the company to maintain tight quality control while remaining responsive to market demands. Anhui Yueshang holds ISO 22000 and HACCP certifications, as well as full import and export qualifications. These credentials have enabled the company to serve both domestic buyers and international clients through OEM manufacturing and cross-border B2B services. Flagship Product Line: "Jingdao Crispy" Rice Chips At the heart of Anhui Yueshang's product portfolio is its signature "Jingdao Crispy" rice chip series—a line that has been refined over nearly two decades. Available in barbecue, beef, spicy, and egg yolk flavors, these rice chips are produced through a meticulous process: high-quality rice and soybeans are ground into slurry, slowly baked at low temperatures, and then fried using traditional techniques before being seasoned with proprietary spice blends. The result is a snack that delivers a satisfying crunch with a distinct roasted rice aroma—a flavor profile that sets it apart from mainstream puffed snacks on the market. With affordable pricing and bulk packaging options (including 5kg cases for bulk retail and 32g portion packs for individual sale), the Jingdao Crispy series has become a favorite in mass-market distribution channels. New Product Developments In response to evolving consumer preferences, Anhui Yueshang recently launched its "Xiangsu Rice Chips" line, featuring larger, more visually appealing rice chips in flavors such as savory steak and numbing-spicy Sichuan pepper. These new products are specifically designed for higher-end retail channels, including supermarkets and specialty stores, reflecting the company's ambition to move beyond traditional wholesale markets. Additionally, the company offers unpackaged "naked" rice chips in 4kg and 5kg cases, catering to the growing snack bar and bulk-foods retail segment. Competitive Advantages and Future Outlook "Rice chips are more than just a snack—they're a part of Anhui's local food culture," said a company representative. "But what really sets us apart is the depth of our manufacturing expertise. We've been producing this product for nearly 20 years, and our process involves technical know-how that isn't easy to replicate." The company cites several competitive advantages: Technical barriers: Non-extruded production methods that require specialized expertise Stable raw material costs: Rice, as a staple crop, ensures consistent supply and pricing Versatile product development: Opportunities to incorporate ingredients like shredded coconut, egg yolk powder, and fruit and vegetable powders to expand flavor offerings Broad consumer appeal: Suitable for all age groups and dietary preferences, with savory, sweet, and spicy product lines Looking ahead, Anhui Yueshang aims to expand its international footprint while continuing to innovate within the rice-based snack category. The company remains committed to quality-first principles, rigorous quality assurance, and long-term partnerships with global buyers. "We're not just looking for transactions—we're building lasting relationships," the representative added. "With stable production capacity, comprehensive after-sales support, and a commitment to integrity, we're ready to grow together with our partners around the world."