News

HEFEI, China – For nearly 20 years, Anhui Yueshang Food Co., Ltd. (formerly Songtao Food Co., Ltd.) has been quietly perfecting a snack that bridges tradition and innovation. Established in 2007 and located in Hefei, Anhui Province, the company has grown into one of China's earliest and most established manufacturers of rice flake and crispy rice snacks—a product category deeply rooted in Anhui's local culinary heritage. As the global snack food market increasingly shifts toward healthier, non-extruded options, Anhui Yueshang's rice flakes are gaining attention for their unique positioning. Unlike conventional puffed snacks, the company's rice flakes are made from a carefully formulated blend of rice and soybeans, offering a richer texture, stronger satiety, and easier digestibility—characteristics that resonate with today's health-conscious consumers. A Vertically Integrated Operation With a 3,000-square-meter production base in Hefei, Anhui Yueshang operates with a fully integrated system that spans R&D, production, sales, and service. The company's workforce includes a 10-member professional operations team, a 3-member R&D technical team, and over 20 production staff. This lean yet capable structure allows the company to maintain tight quality control while remaining responsive to market demands. Anhui Yueshang holds ISO 22000 and HACCP certifications, as well as full import and export qualifications. These credentials have enabled the company to serve both domestic buyers and international clients through OEM manufacturing and cross-border B2B services. Flagship Product Line: "Jingdao Crispy" Rice Chips At the heart of Anhui Yueshang's product portfolio is its signature "Jingdao Crispy" rice chip series—a line that has been refined over nearly two decades. Available in barbecue, beef, spicy, and egg yolk flavors, these rice chips are produced through a meticulous process: high-quality rice and soybeans are ground into slurry, slowly baked at low temperatures, and then fried using traditional techniques before being seasoned with proprietary spice blends. The result is a snack that delivers a satisfying crunch with a distinct roasted rice aroma—a flavor profile that sets it apart from mainstream puffed snacks on the market. With affordable pricing and bulk packaging options (including 5kg cases for bulk retail and 32g portion packs for individual sale), the Jingdao Crispy series has become a favorite in mass-market distribution channels. New Product Developments In response to evolving consumer preferences, Anhui Yueshang recently launched its "Xiangsu Rice Chips" line, featuring larger, more visually appealing rice chips in flavors such as savory steak and numbing-spicy Sichuan pepper. These new products are specifically designed for higher-end retail channels, including supermarkets and specialty stores, reflecting the company's ambition to move beyond traditional wholesale markets. Additionally, the company offers unpackaged "naked" rice chips in 4kg and 5kg cases, catering to the growing snack bar and bulk-foods retail segment. Competitive Advantages and Future Outlook "Rice chips are more than just a snack—they're a part of Anhui's local food culture," said a company representative. "But what really sets us apart is the depth of our manufacturing expertise. We've been producing this product for nearly 20 years, and our process involves technical know-how that isn't easy to replicate." The company cites several competitive advantages: Technical barriers: Non-extruded production methods that require specialized expertise Stable raw material costs: Rice, as a staple crop, ensures consistent supply and pricing Versatile product development: Opportunities to incorporate ingredients like shredded coconut, egg yolk powder, and fruit and vegetable powders to expand flavor offerings Broad consumer appeal: Suitable for all age groups and dietary preferences, with savory, sweet, and spicy product lines Looking ahead, Anhui Yueshang aims to expand its international footprint while continuing to innovate within the rice-based snack category. The company remains committed to quality-first principles, rigorous quality assurance, and long-term partnerships with global buyers. "We're not just looking for transactions—we're building lasting relationships," the representative added. "With stable production capacity, comprehensive after-sales support, and a commitment to integrity, we're ready to grow together with our partners around the world."